An autoresponder is computer software the automatically sends a previously written message to anyone who submits an email to a particular email address. They are commonly used by web sites for the purpose of responding to inquiries. Today I got one from one of my service providers when I sent an email for support. I was sent a reply telling me that my message had been received and that I would be contacted some time later concerning my issue.
Also today I set up an autoresponder sequence with a thank you page that promotes an affiliate offer. I created an opt-in page to collect emails to build an email list, and then created a thank you page that my subscribers will receive after they have requested information. Then I created a series of emails to be automatically sent out to my subscribers at regular intervals.
There are many autoresponder services that are available to internet marketers and businesses with websites that want to developer and maintain a relationship with their customers. The best and most popular of those services have reporting tools that allow you to track the performance of your email campaigns, by using this information your email marketing can be adjusted and improved upon. I look forward to using these statistics and reporting tools to maximize my own email marketing efforts.