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Search Engine Optimization Using a WordPress Plug-In

Optimize for Bing, Google, and Yahoo

On Tuesday, I installed a search engine optimization (seo) plugin for this blog.  I found a great video on YouTube that helped me with the installation and configuration of the Yoast SEO plugin. YouTube is great resource for anyone working online. There is a video on how to do just about anything you might want to do and you can stop and start the video as you follow along with the setup.

The video, helped me verify my site in Google Search Console, create and register a sitemap and get me started with Google Analytics. Also I was able to get a basic understanding of keywords, metatags and how the search engines operate.  SEO is a very specialized skill and it can cost hundreds even thousands of dollars a month to keep a website at the top of the search engines. I know that I have much to learn about SEO and that to make money with my E-commerce and email marketing business my time will be better spent on other activities.

There are many SEO professionals and services available to do the more complicated and detailed work. For a website like this I think any more search engine optimization work should be done by someone with more knowledge than I have on the subject.

For an SEO beginner like me the Yoast plugin is a great tool. As I write this post, I get real time suggestions and guidelines on search engine optimization, keywords and readability. This tool is sure to make me a better writer of quality content for this site. One of the things that I am trying to accomplish with this E-Commerce business is to find and use tools and techniques that will allow me to create a profitable online business that is easy to operate and maintain.  Installing this SEO plugin will help with that.

 

Written by 

Mark Niessner has more than 30 years of sales, marketing and business development experience. Mark has worked in advertising, graphic arts, Real Estate, property management, international trade, logistics and B2B sales. He is experienced in business creation and brand building.

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